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The UK government embraces vaping on TV

The UK's Stoptober campaign promotes giving up cigarettes, and this years campaign featured vaping commercials on television for the very first time. This was a huge step forward in the vaping community both in the UK and worldwide.

According to BBC, this change comes after e-cigarettes were the most popular tool for quitting during last years Stoptober campaign.

More than half of the Stoptober participants in 2016 used e-cigarettes to quit.

The UK government deputy chief medical officer Prof Gina Radford told BBC that e-cigarettes had"95% less harmful products" in them than normal cigarettes, that they played an important role in the campaign and it was only right that they were promoted during Stoptober due to these facts.

The latest statistics in the UK show that approximately 15% of the UK population in 2016 were smokers, considerably down from the 2007 figure of 21%.

And as smoking rates have gone down, the rates of vaping have increased. In the UK, approximately one in 20 people regularly vapes, and a quarter of those are ex-smokers who have used vaping to kick their smoking habit.

Still, despite the decrease in smoking rates, Radford said that:

"The battle against smoking is far from over - it is still the country's biggest killer, causing 79,000 deaths a year, and for every death, another 20 smokers are suffering smoking-related disease."

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