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Cancer Research UK Advertising Vaping As Smoking Alternative

The UK is at it again. The Cancer Research UK group is buying advertising space in an appeal to UK residents to quit smoking once and for all. 

The signs are emblazoned with messages in favour of vaping as a smoking alternative, such as: "Research shows vaping is far less harmful than smoking. Find out more at".

The group is dedicated to beating cancer, raising money for their cause and developing government evidence-based policy to help beat cancer and funding research.

In the page linked in these advertisements, the group explains what vaping is, and how much less harmful e-cigarettes are when compared to cigarettes, due to the lack of the "dangerous cocktail of chemicals found in tobacco smoke".

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