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  • New Research Adds To Evidence That Vaping Is Significantly Less Harmful Than Smoking

    A new study has shed light on how vaping and smoking differ in their impact on cells and DNA, adding to the growing scientific evidence that vaping is significantly less harmful than smoking.

    The study, which was peer-reviewed and published in the journal Mutagenesis, utilised Toxys' ToxTracker suite of stem-cell-based in-vitro assays to compare e-liquid samples and their vapour to the smoke of combustible cigarettes. The study, which was conducted by scientists at Imperial Brands, marks the first time that the results of an analysis on e-liquids and their vapour using the ToxTracker system have been published.

    The scientists used the ToxTracker system to assess the potential impact of vape juice and its vapour and cigarette smoke on cellular functioning.

    Using the ToxTracker system, the researchers were able to assess the potential impact across six reporter cell lines by examining oxidative stress, protein and DNA damage, and activation of a gene that is known to have a role in tumour suppression as well as cell cycle regulation, the p53 gene.

    Lukasz Czekala, the study's lead author and Senior Pre-Clinical Toxicologist at Imperial Brands, indicated in a public release that the study's data "adds to the weight of scientific evidence demonstrating vape products offer significant harm reduction potential compared to combustible cigarettes."

    Indications of DNA damaging potential in cells exhibited by vape liquids and their vapour extracts was entirely absent or vastly reduced when compared to cigarette smoke, the study's data showed.

    After testing 1.6% nicotine salt, 1.6% freebase nicotine, and nicotine-free (0%), the researchers found that the tests produced the same results, indicating that nicotine content had no impact on the results.

    Testing nicotine alone, the researchers found that it took a concentration of over 40,000 times what would be found in the blood from typical smoking to produce an oxidative stress response.

    Dr Grant O'Connell, Head of Tobacco Harm Reduction Science at Imperial Brands, indicated in a statement that this latest study "adds to the established body of scientific data that shows vaping products, when manufactured to high quality and safety standards, have significant tobacco harm reduction potential relative to continued cigarette smoking."

    At Vaper Empire, we take the quality of our vaping products seriously, which is why all of our vape liquids are manufactured to EU standards inside state-of-the-art cleanroom facilities using premium ingredients and pharmaceutical-grade nicotine. We offer our customers only the best vaping products, all of which are available for purchase from our online vape store.

  • Australian Researchers Find E-Cigs To Be More Effective Than Nicotine Replacement Therapies

    A new study led by Dr Gary Chan of the University of Queensland's National Centre for Youth Substance Use Research has added to the scientific evidence that e-cigarettes are a more effective tool for helping smokers quit than nicotine replacement therapies, including patches and gum.

    The study, which was published in the journal Addictive Behaviours, found e-cigarettes to be 50 per cent more effective than nicotine replacement therapy and over 100 per cent more effective than the placebo.

    The findings of the study draw into question the Royal Australian College of General Practitioners recommendation that electronic cigarettes be used as a second-line treatment.

    Dr Chan noted in a University of Queensland news release that the recommendation as a second-line treatment "could be re-evaluated" in light of the study's findings.

    "Currently the Royal Australian College of General Practitioners recommends e-cigarettes as a second line treatment to support smoking cessation, however in light of our findings, this recommendation could be re-evaluated."

    The researchers behind the study examined 16 different vaping and smoking trials, which accumulatively had over 12,750 participants. After reviewing the existing evidence and comparing e-cigs to traditional nicotine replacement therapies and placebos, the researchers found e-cigarettes to be more effective than the traditional replacement therapy options, including nicotine patches, inhalators, intranasal sprays, gum, mouth spray, and lozenges.

    "We hope the findings from this study can be used to better inform policies around e-cigarettes and cigarette smoking," Dr Chan said while noting that e-cigs "have the potential to accelerate the decline of cigarette smoking."

    "E-cigarettes have the potential to accelerate the decline of cigarette smoking."

    Dr Chan is now calling for the available evidence to be used to reconsider how e-cigarettes can be used to end cigarette smoking.

    "The evidence needs to be used to consider how we could harness their potential to end the cigarette smoking epidemic."

    Explaining why e-cigs may be more effective than traditional nicotine replacement therapies, Dr Chan indicated that the reason why e-cigs containing nicotine might be more effective is "because they deliver a small amount of nicotine to alleviate withdrawal symptoms and provide a similar behavioural and sensory experience as smoking tobacco products."

    At Vaper Empire, we offer a range of vaping products, guides, and other resources to help smokers switch to vaping. We ship all of our products directly to customers in Australia and New Zealand, providing express shipping to ensure timely delivery in as little as 3-5 days. To make switching easy, we offer a variety of e-cigarette starter kits that are designed with ease of use in mind and our premium vape juice is available in various flavours and nicotine strengths.

  • Top 10 Most Popular Pod Flavours

    Searching for the best pod flavours to use with your pod vape? Here's a list of our most popular pod flavours for our Viggo Series pod system, which you can purchase directly from our online store.

    Top 3 Viggo Vape Pod Flavours

    In no particular order, here are our top three most popular pod flavours for our Viggo Series pod vape:


    One of our top selling pod flavours is our refreshingly cool and crisp Menthol Pods, which are sure to take your taste buds for a ride. Each draw is as cool as it is fresh, yet smooth enough to vape all day. If you're a fan of menthol, you're going to love this icy cool e-liquid.


    Vaper Empire Tobacco Pods Classic Tobacco is just one of the many vape pod flavours we offer here at Vaper Empire for our Viggo Series pod system.

    Our Tobacco Pods are filled with classic tobacco flavour. Authentic, strong, and silky smooth. They're perfect for smokers who are ready to quit the habit by switching to vaping. Each pod contains the equivalent of approximately 600 puffs, which is equivalent to roughly 50 tobacco cigarettes. That's over two packs per pod!

    Whole Leaf Tobacco

    One of our top sellers, Whole Leaf Tobacco Pods mimic that smoky burn of real tobacco while delivering that familiar throat hit. For a taste that's reminiscent of real tobacco and traditional cigarettes, try our Whole Leaf Tobacco.

    You can browse and buy all of our Viggo Pod flavours online here.

    The Other Top 10 Viggo Pod Flavours

    While Menthol, Tobacco, and Whole Leaf Tobacco comprise our top three best selling pod flavours, these next seven flavours aren't far behind. If tobacco and menthol aren't your jam, then check these other top flavours out:

    Watermelon Mints

    One of our latest pod flavours, Watermelon Mints, has quickly become one of our most popular with our customers. Fresh-picked mint leaves and juicy watermelon combine to create this daily use vape juice that tastes like a cool breeze on a warm summer day. It's no wonder Watermelon Mints has quickly captivated Viggo users across Australia and New Zealand.


    Yet another fruit flavour makes it into the list of our customer favourites with Blueberry Pods, which are bursting with the sweet flavour of freshly ripened blueberries. They're sweet as they are delicious and if their smell doesn't entice you when you crack open your first pod, the tasty vapour certainly will!

    Berry Crush

    Berries and menthol make this iced vape juice flavour one of the most refreshing on the list. Berry Crush Pods combine freshly ripened berries with ice-cold menthol to create a cool and refreshing vape juice that's perfect for a hot summer day.

    Caramel Tobacco

    Soothing tobacco sweetened with a light touch of golden caramel make our Caramel Tobacco Pods one of the tastiest tobacco flavours ever imagined. It took our expert mixologists a lot of work to perfect this flavour and we're pleased to offer it to our customers. Try it -- we're sure you'll love it.


    There are no bad apples here. Our Apple Pods taste like biting into a batch of freshly ripened green apples. Not too sweet. Not too tart. These Apple Pods are just right and many of our customers agree, which is why they're one of our most popular pod flavours to date.

    Orange Crush

    Who would have thought that so many vapers would love our orange soda flavoured vape juice? We did, which is why our team of expert mixologists worked hard to bring this delightfully fizzy soda-flavoured e-juice to life! With a splash of menthol, this sweet and fizzy vape juice makes for the perfect treat. But don't let it fool you, it's just as good as an all-day vape. Orange Crush Pods are so good you might wonder why you ever vaped anything else!

    Creamy Custard

    Dessert e-liquid lovers can't get enough of our Creamy Custard Pods, which combine generous lashings of creamy custard with smoothly blended vanilla to create an e-juice so delectable it's almost naughty!

    About Viggo Pods

    Viggo Pods are designed to work exclusively with our very own Viggo Series pod system. Pods are available in packs of three and can be purchased in individual packs or in pod kits that contain multiple packs. Each pod is filled with 1.8ml our very own premium e-liquid and provides approximately 600 puffs. Pod flavours are available with and without nicotine. Pods containing nicotine use proprietary nicotine salts, which are designed to provide improved throat hit, flavour, and absorption.

    The Viggo Series pod system and all other Vaper Empire vaping products are available for purchase from our online vape store. Place your order today and our team will ship it to you express in as little as 3-5 days!

  • What Is Iced Vape Juice?

    Wondering what iced vape juice is? We'll tell you exactly what it is, and what it's not. To better your understanding, here's everything you need to know about ice vape juice.

    What Iced Vape Juice Is

    When a vape juice is iced, what this means is that it contains menthol. The menthol can be extracted from the mint oils derived from various strains of mint, such as peppermint, corn mint, and spearmint. Alternatively, this widely used organic compound can be made synthetically.

    Menthol is well known for its fresh taste, soothing, and cooling effects. All of these characteristics transfer seamlessly into the vapour that's created by menthol vape juice. By combining menthol with other e-liquid flavours, iced vape juices are born.

    The Best Iced Vape Juice At Vaper Empire

    At Vaper Empire, we offer a wide range of premium e-juices, including iced flavours such as new Watermelon Mints pods for our Viggo Series pod vape system. For a blast of fresh mint and juicy watermelon, take a look at our Watermelon Mints Viggo Pods today!

    Here are some of our other top iced vape juice flavours:

    • Spring In Siberia - A blend of menthol and mint that's so cold you will feel like it's winter in the middle of summer. This is one of our most popular iced flavours to date.
    • Berry Chill - Blackberries and blackcurrants come together with a cool icy backing to create this dark fruit blend that's as delectable as it is refreshing.
    • Sweet Menthol - Classic menthol with a candy-coated twist. This sweet and refreshing blend is one of our top-selling menthol e-liquids.
    • Berry Crush - Freshly ripened berries with a cool blast of menthol to tingle your taste buds. This wildly popular flavour is a hit with our customers and one to definitely try if you're a fan of iced berry e-juice.
    • Orange Crush - Fizzy, zesty. This iced e-juice combines a hint of cool menthol with the juiciest plump orange, creating a soda flavoured vape juice that's as sweet and fizzy as it is cool and refreshing.

    You can find our top 5 best menthol e-liquid flavours here.

    How To Make Your Own Iced E-Juice Flavours

    If you want to make your own iced e-liquid, you can do so easily using any of our menthol e-liquids, such as Classic Menthol, Sweet Menthol, or Spring In Siberia. Here's how you do it:

    1. Take the e-liquid flavour that you want to ice, such as Apple or Strawberry, and add it to an empty e-liquid bottle or drop it straight into the vape tank that you're going to use.
    2. Add a drop or two of menthol e-liquid to it, shake it up, and then vape it.
    3. If it's not strong enough, try adding a little more menthol vape juice to it until it's just right!

    That's right vapers, you can ice just about any vape juice flavour by simply adding some menthol e-liquid to it. We have a number of menthol e-liquids here at Vaper Empire that work very well for icing vape juices. If icing your ordinary e-juice flavours sounds appealing to you, give it a try using our Classic Menthol, Sweet Menthol, or Spring In Siberia flavours! For a sweeter, less icy approach, try our Spearmint E-Liquid.

    Iced E-Liquid & Vapers Tongue

    Beyond their fresh taste and soothing effect, iced e-liquids also find use in preventing and treating vaper's tongue. For those who don't know what vaper's tongue is, it's categorised by a lack of taste and smell for a particular flavour. After you've been vaping the same flavour of e-liquid for too long, you basically overload your tastebuds and begin to taste less and less of the flavour. The scientific term for this is olfactory fatigue and one possible remedy is iced e-liquid, as the menthol contained within iced e-liquids has been known to help remedy vaper's tongue.

    Premium E-Liquid From Vaper Empire

    At Vaper Empire, we are dedicated to providing our customers across New Zealand and Australia with only the finest vaping products and we make no exception when it comes to our e-liquid. We go above and beyond to manufacture all of our e-liquids in state-of-the-art facilities, ensuring that our vape juices are manufactured to EU standards inside of cleanrooms using high-quality ingredients.

    We offer a wide range of vape juice flavours across our various lines, which include bottled e-liquids from our Classic and Artisan ranges, as well as prefilled e-cigarette cartomisers for our V-Pack II e-cig kits and prefilled vape pods for our Viggo Series pod vape kits.

    Recognising that our customers have varying needs, we offer all of our e-liquids in multiple nicotine strengths. Take a look at our guide to choosing the right e-juice nicotine strength to learn more about what strength e-liquid is right for you.

  • Today Is World Vape Day 2021

    Today is World Vape Day, the day that the world comes together to celebrate vaping! In honour of this year's World Vape Day, which has fallen on 30 May 2021, we wanted to take a moment to highlight some of the benefits of vaping that scientific research has confirmed over the years.

    Vaping's Benefits

    Vaping Helps Smokers Quit

    Many of our customers here at Vaper Empire already know that vaping is an effective tool for quitting smoking. Last year, one of the largest vaping studies to date found smokers who use e-cigarettes to be nearly twice as likely to quit smoking as smokers who don't use e-cigs.

    A study led by postdoctoral researcher Karolien Adriaens of the KU Leuven research university in Belgium found that roughly one in five smokers managed to completely quit smoking after six months of buying their first electronic cigarette.

    In New Zealand, a study led by Professor Richard Edwards of the University of Otago, Wellington found that New Zealand's smokers are using e-cigarettes more than ever to quit smoking.

    In the United Kingdom, vaping is helping over 50,000 smokers quit each year, according to the estimate of a study led by researchers at University College London that was supported by Cancer Research UK.

    Research has shown vaping to be almost twice as effective as nicotine patches, gum, and other traditional nicotine replacement therapies.

    Vaping Is Less Harmful Than Smoking

    The scientific evidence that vaping is less harmful than smoking continues to pile up. Here's a look back at just some of what we've seen to date:

    Switching To E-Cigs Shows Long-Term Benefits To COPD Smokers

    Smokers suffering from chronic obstructive pulmonary disease (COPD) may see long-term benefits from switching to vaping, according to the findings of a study led by award-winning Professor Riccardo Polosa of the University of Catania's Department of Experimental and Clinical Medicine. You can learn more about this study and its findings here.

    Vaping Is Cheaper Than Smoking

    Beyond the health benefits of switching from smoking to vaping, there are also potential cost savings that many of our customers are already well aware of. When switching to vaping, the savings can be impressive, especially for smokers in Australia and New Zealand where cigarette prices are already sky-high. The potential savings for smokers down under can easily amount to thousands of dollars each year, providing smokers with yet another reason to make the switch.

    Vaper Empire

    At Vaper Empire, we carry everything that smokers need to switch to vaping. This includes premium e-juice available in numerous flavours and nicotine strengths, easy to use vape starter kits, replacement parts, and accessories. We also provide support to our customers through our Australia-based customer service team, which is trained to help guide new customers to the right vaping products to suit their needs.

    To start shopping for vaping supplies, visit our always-open online vape store now and place your order. We'll ship your order straight to your doorstep using in as little as 3-5 days.

    If you have any questions, call our customer support team right away at 1800 VAPERS (1800 827 377) or send us an e-mail at [email protected]. You can also use the live chat feature by clicking the blue and white icon in the corner of the screen.

  • Juul Pods Australia? Here's A Better Option

    Pod vaping's popularity continues to rise with Australia's vapers, leaving some Aussie vapers to wonder whether they can buy Juul pods in Australia. If you're one such vaper, then continue reading because we're going to tell you about a better option that we offer right here at Vaper Empire. They're called Viggo Pods and they are far superior to the Juul pods that you've been considering buying. Here's why:

    More E-Juice In Each Pod

    Viggo vape pods by Vaper Empire hold 1.8ml of premium e-liquid, whereas Juul pods hold only 0.7ml of vape juice. This means that each Viggo pod holds over twice as much pod juice, allowing Viggo users to vape that much longer before changing pods.

    Leak-Free Pod Design

    We designed our Viggo Pods to be leak-free, which means the premium Vaper Empire e-juice that we fill each pod with stays where it's supposed to instead of leaking into your mouth. Nobody wants their vape juice spilling out of their pod into their mouth and this is a point that we understand, which is why each pod is carefully crafted using our leak-free design. This means less e-juice that turns to waste and more e-juice for you to vape.

    More Pod Flavours To Choose From

    VIGGO Vape Pods VIGGO vape pods are made with Vaper Empire premium e-liquid with nicotine salts. They're available in a variety of different flavours and nicotine strengths.

    While Juul pods are available in different flavours, our Viggo Pods are available in that many more flavours. And we're continually working on developing new pod flavours for our customers to enjoy.

    Currently, our line of Viggo Pod flavours include:

    • Apple
    • Whole Leaf Tobacco
    • Blueberry
    • Tobacco
    • Menthol
    • Creamy Custard
    • Orange Crush
    • Caramel Tobacco
    • Flat White Coffee
    • Watermelon Mints
    • Berry Crush

    You can order Viggo Pods directly from our online store.

    Best Juul Pod Alternative In Australia

    Vaper Empire VIGGO Series Pod Vape The VIGGO Series pod vape is compact, easy to use, fast charging, and powerful. It is, to put it simply, the perfect pod vape.

    Viggo Pods, which are designed to work exclusively with the Vaper Empire Viggo Series pod vape, boast a leak-free design, harness the power of nicotine salts, and are available in numerous flavours and different strengths. Each pod contains 1.8ml of Vaper Empire e-liquid, which is manufactured to EU standards inside state-of-the-art cleanroom facilities using premium ingredients and pharmaceutical-grade nicotine. We take the quality of our products seriously and offer only the best to our customers.

    Our Viggo pod system is powered by a 400 mAh rechargeable vape battery, which packs twice as much power as Juul's 200 mAh battery. And although it packs twice as much power, it still recharges in roughly the same amount of time as both batteries recharge in about one hour. Unlike the Juul, our Viggo system offers variable voltage, providing users with the ability to choose between three voltage settings to fine-tune their vaping experience to their preference.

    You can buy the Viggo Series pod system directly from our online store.


    About Vaper Empire

    At Vaper Empire, we ship all of our products directly to our customers in Australia. We offer fast shipping through our partnership with DHL Express, which allows our customers to receive their orders in as little as 3-5 days.

    Our Australia-based customer support team is available to answer any questions and can be reached at 1800 VAPERS (1800 827 377) or by e-mail at [email protected].

  • Vapers Tend To Migrate To Sweeter E-Liquid Flavours, Study Finds

    A new longitudinal study examining the changes in vape juice flavour preferences has found that vapers across all demographics tend to migrate away from tobacco, menthol, and mint flavours over time, instead opting for sweeter e-juice flavours like our Butterscotch e-liquid.

    The Study

    The researchers behind the study analysed the results of two online e-cigarette surveys taken by 383 adult participants with an average age of 44 ± 12 years. Of those surveyed, 86% exclusively used e-cigarettes and 13% reported using both e-cigs and tobacco products. The baseline survey was conducted in 2012-2014 and the follow-up survey was conducted in 2017-2019.

    Participants were asked the name of their preferred liquid flavour and to list all of the vape juice flavours that they had vaped in the last 30 days. Preference for flavour was then classified using the Penn State Three-Step Flavour Classification method.

    Vapers Migrate Towards Sweeter Vape Juice Flavours

    Vaper Empire Rhubarb And Custard This sweet and delicious vape juice is Vaper Empire's Rhubarb & Custard.

    The survey's results showed that only 36-44% of participants maintained a preference for their original vape juice flavour. Preference for fruit flavoured e-liquids remained stable with 23% at baseline and follow-up. Preference for chocolate, candy, and other sweets rose significantly over time, jumping from 16% at baseline to 29% at follow-up. Other flavours saw a slight increase.

    Younger adults between the ages of 18 and 45 were more apt to migrate to sweet flavours, as were vapers who exclusively used e-cigarettes and not both e-cigs and other tobacco products (31% versus 19%).

    Nearly 7% of the survey's participants reported flavour-associated adverse reactions, which were primarily respiratory irritations.

    Access To E-Juice Flavours Is Important

    When faced with a hypothetical regulatory scenario in which non-tobacco e-liquid flavours were banned, nearly 50% of the study's participants reported that they would "find a way" to purchase their preferred e-juice flavour or personally add flavouring agents in a bid to create their desired flavour.

    The study's findings show that access to flavours is important for long-term e-cigarette users and exclusive e-cigarette users.

    Vaper Empire E-Liquid

    At Vaper Empire, we stock a wide range of premium e-juice flavours, including sweet flavours like our Rhubarb & Custard, a variety of tobacco flavours like RY4 and Caramel Tobacco, and an array of fruits like Apple and Watermelon. With so many different flavours to choose from, vapers of all types are sure to find a flavour that fits their palate perfectly.

    We add new flavours regularly and all of our e-juice is available in multiple nicotine strengths. We even offer nicotine-free e-liquid for those who prefer to vape without nicotine.

    Our e-liquid is made to EU standards inside of state-of-the-art cleanroom facilities using premium ingredients and pharmaceutical-grade nicotine. We offer our vape juice in multiple bottle sizes as well as in prefilled cartomisers for our V-Pack II Series cig-a-like and vape pods for our Viggo Series pod vape.

    Visit our online e-liquid store to start shopping for e-liquid now.

  • End Smoking NZ Points To Vaping As Cigarette Sales Decline

    With vape use rising and cigarette sales declining in New Zealand, End Smoking NZ (ESNZ), a charity founded by Dr Murray Laugesen in 2006 to support innovative approaches to tobacco control, is highlighting data from 2018 in which the Health Promotion Agency found that 23 per cent of New Zealanders who recently attempted to quit smoking had used an e-cigarette in the previous couple of weeks.

    ESNZ wrote in an article published on its website that the widespread availability of e-cigs "may help smokers quit sooner" while pushing for e-cigarettes to be carefully considered as the New Zealand Government continues pressing forward with its long-term goal of reducing smoking prevalence and tobacco availability to minimal levels by 2025.

    As a result of the Smokefree Environments Act, which was passed over 30 years ago, cigarette manufacturers are required to report the number of cigarettes sold in NZ. Examining the data, it is clear that cigarette sales have declined dramatically in more recent years as vaping has quickly risen in popularity across New Zealand.

    Cigarette sales in New Zealand fell an average of 3.5 per cent annually from 2011 to 2017. However, they dropped at a rate nearly three times that from 2017 to 2019, falling 9.5 per cent annually as vaping's popularity continually rose.

    According to ESNZ chair Dr George Laking, the two primary reasons for the acceleration in tobacco sales declining in recent years could be the appeal of tobacco and the availability of alternative products, such as e-cigarettes.

    Vaping In New Zealand

    At Vaper Empire, we offer our customers in New Zealand and Australia a wide range of premium vaping products, including our popular e-cigarette devices and our critically acclaimed e-juices. All of our premium vaping products can be purchased directly from our online store, which is always open and ready to serve customers across NZ and AU.

    Have questions? Need answers? Our customer service team is well versed in all things vaping related and are available to answer any questions that you may have. You can reach our customer service team by phone at 1800 VAPERS (1800 827 377), by e-mail at [email protected], or through the live chat feature which can be activated by clicking the blue and white icon in the corner of the screen.

    How To Buy E-Cigarettes Online In New Zealand

  • New Zealand's Smokers Are Increasingly Using E-Cigarettes To Quit Smoking, Study Shows

    A new study led by Professor Richard Edwards from the University of Otago, Wellington, a component of the University of Otago Medical School, has found that New Zealand's smokers are increasingly aware of e-cigarettes and are using them more than they ever have before to quit smoking.

    E-Cigarettes Are Contributing To Lower Smoking Rates

    According to Professor Edwards, the study's findings suggest that "e-cigarettes are contributing to reducing smoking prevalence and to achieving the goal of Aotearoa becoming smokefree by 2025."

    The study's findings show that daily use of e-cigarettes was highest among those who had recently quit smoking (23 per cent). Current smokers using e-cigarettes accounted for 8 per cent and those ages 18-24 accounted for 18 per cent while older age groups accounted for 10 per cent. This led Edwards to state that e-cigarette use "needs to be greater among older age groups" if e-cigarettes are to contribute substantially to a reduction in smoking rates.

    Misconceptions Related To Vaping Remain Common

    One particularly unnerving finding of the study is the 39 per cent of participants that, as Professor Edwards stated, "incorrectly believed that e-cigarettes were as or more harmful than smoking cigarettes," which is a misconception that runs contrary to what the science has shown us. According to Public Health England's latest independent e-cigarette evidence review, vaping is far less harmful than smoking.

    Edwards noted that such incorrect beliefs stress the importance of public education as it relates to vaping. He noted that efforts to educate the public like the Ministry of Health's Vaping Facts website, which makes clear that vaping is less harmful than smoking and that it can help smokers quit smoking, "could inform smokers about the relative costs and harmfulness of smoking and e-cigarettes to encourage people who smoke to quit or switch completely to vaping, and encourage people who smoke to visit specialist retailers to get expert advice about the best vaping products for them."

    Vaper Empire Vapes At Vaper Empire, we have many vapes to choose from. Browse our e-cigarette starter kits to find the vape that's right for you.

    At Vaper Empire, our Australia-based customer support team is on call and ready to assist smokers and vapers in New Zealand and Australia with their vaping needs. Through our online store, Australia and New Zealand's smokers and vapers can purchase a range of premium vaping products, including e-cigarette starter kits and nicotine e-liquid.

    Saving Money Motivates Smokers To Switch

    The study's participants most commonly reported saving money to be what motivated them to vape instead of smoke. While vaping is often less expensive than smoking, it is typically much less expensive for New Zealanders and Australians due to the sky-high cost of cigarettes in New Zealand and Australia.  If you're wondering how much money you can save by switching to vaping then use the savings calculator on our homepage to find out!

    The study, which was funded by the Health Research Council and published in the International Journal of Environmental Research and Public Health, examined survey data that involved over 1,100 people between the years 2016 and 2017 and over 1,000 people in the year 2018 -- all of whom had either smoked or recently quit smoking. The more recent dataset from 2018 included 400 Māori people.

    All of the study's participants were recruited from the nationally-representative New Zealand Health Survey.

    Study participants were asked a series of questions, including whether they are aware of e-cigarettes, whether they use e-cigarettes, their reasons for using e-cigs, and their beliefs pertaining to electronic cigarettes and vaping.

    Smoke-Free NZ By 2025

    For New Zealand to become smoke-free by 2025, Professor Edwards believes that considerably more action is required. According to Edwards, electronic cigarettes are certainly making a useful contribution to reaching this goal, "but much more is needed" and this includes a comprehensive strategy "that makes smoked tobacco products less appealing, addictive, and accessible to complement the impact of alternative products like e-cigarettes in reducing smoking prevalence."

  • New Study Examines How Nicotine E-Cigs Are Portrayed To Australian Pharmacists

    A recently published study conducted by researchers at the University of Queensland shows an apparent slant in how nicotine vaping products (NVPs) are portrayed to Australian pharmacists, focusing on portraying their potential risks rather than their potential benefits. The study's authors wrote in their conclusion that portraying nicotine vaping products in this way "is likely to contribute to misperceptions about the relative harm of NVPs."

    The study's authors went on to call for staff at pharmacies to be provided with "unbiased and evidence-based guidance on how to handle customer enquiries regarding NVPs."

    The Study

    The researchers focused their analysis on Australian pharmacy news sources. They examined the four leading Australian online pharmacy professional news sources and examined articles published between 2007 and August 2019, applying a combination of quantitative and qualitative methods to explore how the safety, efficacy and regulation of nicotine vaping products were communicated to Australia's pharmacists.

    In total, the researchers identified 103 articles that were relevant to their research and analysed them using the methods described above.

    The Study's Findings

    The researchers found health effects and safety issues related to nicotine vaping products to be the most prevalent topic mentioned throughout the articles. In 79% of the articles, the topic of health effects and safety issues pertaining to NVPs was mentioned, while only 47% mentioned regulatory issues pertaining to NVPs.

    Expert opinions and/or the findings of academic research were cited or referenced more often than governments sources were quoted, appearing in 59% and 41% of the articles respectively.

    Of the articles that mentioned health effects and safety issues surrounding NVPs, the majority were framed in a loss rather than gain context, placing more emphasis on potential risks than vaping's benefits.

    Vaping In The UK & New Zealand

    In the UK, a government-mandated e-cigarette evidence review has continually found e-cigarettes to be much less harmful than conventional cigarettes. Acting upon evidence, the UK government now encourages smokers to switch to vaping.

    In New Zealand, the Ministry of Health has created a Vaping Facts website that encourages smokers to use vaping to quit smoking while noting that vaping is less harmful than smoking.

    Switching From Smoking To Vaping

    At Vaper Empire, we make it easy for Australia's smokers to switch to vaping with our various e-cigarette options and impressive line of nicotine e-liquid flavours — all of which can be purchased directly from our online vape shop.

    We ship all of our vaping products directly to customers' doorsteps in as little as 3-5 days with express shipping. Our online store is always open and our customer support team is available to help answer any questions, making it easy to find the right nicotine vaping products to stop smoking and start vaping.

    Visit the Vaper Empire store to start shopping!

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