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The sudden rise of electronic cigarettes has seen huge interest by Big Tobacco over the last 18 months. The huge international firms are scrambling to establish their own brands of e-cigs after the explosion of sales in the United States and Europe. Lorillard bought Blucigs last year for $157 million Dollars last year whilst BAT and Phillip Morris are due to bring out their own versions next year. Although this may appear like a positive that Big Tobacco are embracing change there is certainly scepticism over their intention. This could be a move to gain a monopoly over the e-cig market by forcing regulation (creating expensive licences only attainable by these Billion dollar firms) or possibly to get a strangle on the industry then effectively wipe it out bringing cigarettes back into the forefront. Only time will tell...

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